About Elizabeth
Elizabeth Hopkins is the Founder and CEO of Alara Productions, a full service promotional marketing agency based in Central California. Elizabeth graduated from San Diego State University with an International Business Marketing degree and the underlying desire to one day start a business of her own. Elizabeth founded Alara Productions in 2019, after 18 years of experience working in many facets of the industry. She worked as both a model/brand ambassador for multiple national brands, leading teams for many of them and then eventually taking on a full time sales and marketing representative position for Malibu Rum. After leaving said sales position with Malibu Rum, Elizabeth felt that she could use her extensive industry knowledge and skill set to help brands find talent for their events. She knew she wanted to create a company that would provide value for brands, as well as give models an opportunity to work with leading brands in the industry. Elizabeth has been able to achieve this goal by maintaining flexible, strong, and dedicated teams throughout the nation, as well as creating a transparent and honest environment where models can feel comfortable and supported by an experienced booking agent. Elizabeth works with brands to create a custom solution that fits their needs and budgets, while also making sure that the model/brand ambassadors who are hired are treated fairly."
